NAME

CATERINA ADELE MICHI

TYPE

PORTFOLIO DESIGN

SUMMARY

PRESENTING THE KALEIDOSCOPIC WORLD OF CATERINA ADELE MICHI! NOT JUST A STYLIST, DESIGNER, OR ARTIST - SHE'S A CREATIVE SUPERNOVA! WITH A HEART AS VAST AS HER IMAGINATION, SHE'S A POWERHOUSE. COLLABORATING WITH HER WAS LIKE RIDING A COMET. HOLD ON TIGHT, THIS PORTFOLIO IS A WILD, WONDERFUL JOURNEY!

FIRST

• BRIEF

• UNDERSTANDING THE COMPANY

• UNDERSTANDING THE BRAND

• UNDERSTANDING THE PRODUCT/SERVICE

• UNDERSTANDING THE PROBLEM

SECOND

• GOALS

BEFORE I EMBARK ON CREATING THE AWESOME STUFF, LET ME CLEAR THE AIR - I'M NOT AN ARTISTIC GENIUS, BUT A DESIGN GURU. SO, LET'S PLUNGE DEEP INTO THE ABYSS OF THE PROBLEM AND THEN WORK OUR MAGIC TO SOLVE IT IN THE MOST PHENOMENAL WAY IMAGINABLE. The main need was to authentically portray Caterina from both a personal and professional standpoint. Bringing her closer to the user, telling her story, and explaining all the services she offers, along with her working approach and previous collaborations. Being a creative, it was crucial for her to express herself creatively with a clear goal in mind: to establish her name in the industry and attract new clients. WE WANT TO MAKE USERS GO GAGA OVER IT!


PRESSING QUANDARIES AND OUR EXCITING AGENDA:

/ WHO ON EARTH IS caterina?
/ WHO'S OUR CURRENT FAN CLUB?
/ WHAT MAKES THEM TICK?
/ WHAT SETS THEIR HEARTS ABLAZE?
/ WHO DO WE ASPIRE TO HAVE AS OUR FUTURE ADMIRERS? ANY IDEAS?
/ LET'S PLOT THE CUSTOMER JOURNEY LIKE A PIRATE PLUNDERS TREASURE!
/ LET'S SCOPE OUT OUR RIVALS AND AIM FOR THE STARS!
/ IT'S TIME TO TEST THE SITE WITH OUR TARGET AUDIENCE
/ WE'LL SHAKE THINGS UP WITH SOME A/B TESTING TO VALIDATE OR CRUSH OUR BOLD SOLUTIONS!
/ AND HEY, WE CAN'T FORGET TO TEST DRIVE SOME CRUCIAL DECISIONS AND SEE IF THEY STRIKE GOLD!
/ PERFORMANCE CHECKS, FOLKS! LET'S MAKE SURE WE'RE ROCKING THE CHARTS!

REPEAT

TOKENS / VARIABLES / ASSETS

ANIMATED / INTERACTIVE MOCKUPS

ONCE I WRAPPED UP THE ENTIRE PROJECT, I CRAFTED AN AWESOME ANIMATED MOCKUP (USUALLY WITH VIDEOS CREATED IN AFTER EFFECTS) AND THEN PROUDLY SHOWED OFF TO THE CUSTOMER HOW EPIC THE FINAL OUTCOME TURNED OUT TO BE. TOGETHER, WE ENSURED THAT EVERYTHING WAS SPOT-ON. IF THAT'S THE CASE, AND THE CUSTOMER ISN'T BOTHERING, WE MOVE FULL STEAM AHEAD INTO DEVELOPMENT. AND IN THIS PROJECT, GUESS WHAT? I TOOK THE REINS OF DEVELOPMENT TOO, BECAUSE, HEY, I'M A MULTI-TALENTED WIZZ!