NAME

FLEURYVÈE

TYPE

FASHION E-COMMERCE

SUMMARY

INTRODUCING "FLEURYVÈE" - THE COOLEST BRAND EVER! I DESIGNED AND DEVELOPED THEIR WEBSITE AND ONLINE VISUAL IDENTITY, CREATING A SEAMLESS AND FABULOUS SHOPPING EXPERIENCE. WITH TRENDY APPAREL AND ACCESSORIES JUST A CLICK AWAY, FLEURYVÈE IS YOUR FASHION OASIS. UPGRADE YOUR STYLE GAME AND EMBRACE YOUR FABULOUS SELF AT THIS VIRTUAL FASHION PARADISE. LIFE'S TOO SHORT FOR BORING CLOTHES - LET THE FASHION FRENZY BEGIN! STAY FABULOUS, MY FRIENDS!

FIRST

• BRIEF

• UNDERSTANDING THE COMPANY

• UNDERSTANDING THE BRAND

• UNDERSTANDING THE PRODUCT/SERVICE

• UNDERSTANDING THE PROBLEM

SECOND

• GOALS

BEFORE I EMBARK ON CREATING THE AWESOME STUFF, LET ME CLEAR THE AIR - I'M NOT AN ARTISTIC GENIUS, BUT A DESIGN GURU. SO, LET'S PLUNGE DEEP INTO THE ABYSS OF THE PROBLEM AND THEN WORK OUR MAGIC TO SOLVE IT IN THE MOST PHENOMENAL WAY IMAGINABLE. WHAT WE NEEDED WAS AN E-COMMERCE HUB WHERE THE BRAND COULD SPILL THE BEANS ABOUT ITS STORY, SEDUCE THE USERS, AND THEN UNLEASH THE PRODUCT-PROMOTING FURY, ALL IN THE SIMPLEST AND USER-FRIENDLIEST MANNER POSSIBLE. WE WANT TO MAKE USERS GO GAGA OVER IT!


PRESSING QUANDARIES AND OUR EXCITING AGENDA:

/ WHO ON EARTH IS FLEURYVÈE?
/ WHO'S OUR CURRENT FAN CLUB?
/ WHAT MAKES THEM TICK?
/ WHAT SETS THEIR HEARTS ABLAZE?
/ WHO DO WE ASPIRE TO HAVE AS OUR FUTURE ADMIRERS? ANY IDEAS?
/ LET'S PLOT THE CUSTOMER JOURNEY LIKE A PIRATE PLUNDERS TREASURE!
/ LET'S SCOPE OUT OUR RIVALS AND AIM FOR THE STARS!
/ IT'S TIME TO TEST THE SITE WITH OUR TARGET AUDIENCE
/ WE'LL SHAKE THINGS UP WITH SOME A/B TESTING TO VALIDATE OR CRUSH OUR BOLD SOLUTIONS!
/ AND HEY, WE CAN'T FORGET TO TEST DRIVE SOME CRUCIAL DECISIONS AND SEE IF THEY STRIKE GOLD!
/ PERFORMANCE CHECKS, FOLKS! LET'S MAKE SURE WE'RE ROCKING THE CHARTS!

REPEAT

TOKENS / VARIABLES / ASSETS

ANIMATED / INTERACTIVE MOCKUPS

ONCE I WRAPPED UP THE ENTIRE PROJECT, I CRAFTED AN AWESOME ANIMATED MOCKUP (USUALLY WITH VIDEOS CREATED IN AFTER EFFECTS) AND THEN PROUDLY SHOWED OFF TO THE CUSTOMER HOW EPIC THE FINAL OUTCOME TURNED OUT TO BE. TOGETHER, WE ENSURED THAT EVERYTHING WAS SPOT-ON. IF THAT'S THE CASE, AND THE CUSTOMER ISN'T BOTHERING, WE MOVE FULL STEAM AHEAD INTO DEVELOPMENT. AND IN THIS PROJECT, GUESS WHAT? I TOOK THE REINS OF DEVELOPMENT TOO, BECAUSE, HEY, I'M A MULTI-TALENTED WIZZ! LET ME SPILL SOME JUICY DETAILS: THIS BRAND IS ALL SET TO MAKE THEIR ONLINE DEBUT WITH A BANG! THEY'RE BRIMMING WITH EXCITEMENT TO UNLEASH THEIR UNIQUE, ITALIAN-CRAFTED PRODUCTS OF THE HIGHEST QUALITY. THERE ARE SKY-HIGH EXPECTATIONS FOR THIS PROJECT, MY FRIEND! SO, IF YOU'RE ON THE HUNT FOR SOME INCREDIBLE JUMPERS OR CARDIGAN, LOOK NO FURTHER. YOU'VE FINALLY STRUCK GOLD. PLUS, GET THIS: THEY'VE GOT A FABULOUS SITE THAT'S READY TO ROCK YOUR WORLD!